"THE SUSU GAL" BLOG — wayuu RSS



OUR URBAN FANTASY

Hi friends! When brainstorming about the inspiration and mood of our next collection, we knew we wanted to take things on a very different direction. While keeping with the amazing quality and authenticity of our products, it kept swirling in our minds the comments from some people new to SUSU, in which they loved the bags but wouldn't know where to wear them to, how to style them and even if they would look good on them. Invariably, every time I personally had this conversation with anyone, as soon as I put their favorite SUSU Bag on them and show them that "there is no rule or matchy-matchy premise" when using one, people fell in love and completely understood that...

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WAYÚU MOCHILA: THE ONLY HANDBAG YOU'LL EVER NEED

When on the go, most of us have a "go to" style of handbag we end up using time and time again, in spite of owning many more. This isn't necessarily a bad thing, if that "go to" style is comfortable, versatile and fashion forward. The problem is most of us stop at comfortable and tend to ignore the other two!! We end up looking exactly the same every day, unintentionally sporting a "uniform" and loosing all sense of style.   Here is where I'd like to introduce the Wayúu Mochila.

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THE WEEK THE WAYUU CHANGED MY LIFE

Traditions past down from generations are valued in all cultures, families and ethnicities. Most of us value that which identify us as part of a group, with deep roots to plant ourselves to the world and relate to. Being Colombian, but specially "costeña" or from the Caribbean coast, I grew up very close to a few indigenous tribes like the Aruhacos and the Wayuu. Those are only two of the over 100 tribes in Colombia alone.  Being able to work directly with the Wayuu I feel a strong sense of responsibility in bringing awareness to how our products are made, not only in technique but also the human artisan behind them. Here is the story of how a rough journey...

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